* Your Name
How would you describe your company/business in a few sentences?
It would also be helpful to include a listing of keywords you associate with your business.
Who comprises your target audience? Please detail things such as breakdowns by age, gender, physical location, etc.
What differentiates your company/business from your competitors?
With that in mind, can you list your competitors? Please provide URL's, or contact details for us to begin our research.
Are there any “mythologies” or “perceptions” about your business that you hope to dispel or reshape through this project?
What is the precise business objective that you would like this project to achieve?
How will we define success?
Are there social media strategies in place for your company/business? If so, please provide us with identities.
If not, is the intent to launch such a strategy?
In addition to your responses to the above questions, we will need the following materials in order to successfully complete the Discovery phase:
—An inventory of any existing style guide, color palette/pantone colors, logo files and guidelines and supporting fonts.
—Video and/or photography —Social media handles —Analytics information (if available)
*You can email these files to or simply post them in the "files" section of your Basecamp project Josh@HookCreative.co